Category: advertising

Google believes the click fraud rate is less than 2%. The facts support the opposite and click fraud is running rampage on Google’s networks, including their search sites. For us, we only leave about 5% impressions/clicks on AdSense, which has a much lower quality than Google-operated sites. Clicks: 314 Invalid: 67 Click Fraud Rate: 17.59%…

Google withholds lots of data for their own data-mining purposes. The stated level of click frauds is definitely questionable from our own experience. Don’t forget to check your own click logs and adjust your account promptly or Google and their affiliates are wasting your budget. Their customer service representative often replies with a very long…

Writing a persuasive message needs 4 components: Attention = What? You must get audience attention Interest = Okay, then what? You continue to build their interest in the subject Desire = Why? Why should they care, what is in it for them? Action = How? Okay, I’m sold, what’s next? Characteristics of a good persuasive…

98% of Google’s revenue is from advertising so it’s not surprising that Google just released a hosted ad server solution after recent acquisition of DoubleClick. They now have 2 solutions, one developed in-house for the small/medium publishers, one from DoubleClick for larger publishers. It’ll be just a matter of time before Yahoo or Microsoft either…

We are flattered to know that our ad serving solution, AdSpeed, got several copycats. It seems like requests to clone certain site are quite normal these days and you can find them easily on the job/project boards for freelancers. Examples: Digg, Youtube all have copycats and that’s simply not the end of the world. Now…

Microsoft is buying Aquantive, Yahoo bought RightMedia, Google bought DoubleClick, 24/7 also got acquired. This last month is definitely a crazy one for the ad serving/network industry. Lots of buzz and projected future, huge premium paid for acquisitions.

Recently we got a few promotion coupons to try out a few new PPC services from LookSmart, Ask.com and Microsoft’s AdCenter and together with Yahoo! Search Marketing (what a bad name for a product, Overture would be much better) found that none has the same level of sophistication or put enough thought into designing a…