Google AdWords – Click Fraud Rate

Google believes the click fraud rate is less than 2%. The facts support the opposite and click fraud is running rampage on Google’s networks, including their search sites. For us, we only leave about 5% impressions/clicks on AdSense, which has a much lower quality than Google-operated sites.

Clicks: 314
Invalid: 67
Click Fraud Rate: 17.59%

Click fraud is a big problem for any advertiser. We’ll have to be more careful in monitoring and allocating our advertising budget.