Copycat ad servers

We are flattered to know that our ad serving solution, AdSpeed, got several copycats. It seems like requests to clone certain site are quite normal these days and you can find them easily on the job/project boards for freelancers. Examples: Digg, Youtube all have copycats and that’s simply not the end of the world. Now even big guys are copying features from each other (Digg vs. Yahoo Buzz, Yahoo Publisher vs. Google AdWords, etc.) and we’re no exception, learn the best practices, avoid the bad moves. It’s a natural learning process (think “baby”). However, it’s definitely distinctive from doing exactly the same, without any adaptation or credit, like plagiarism.

I just found out this hosted ad server, they copy our processes, even some content with some modifications. For now, it seems they’re not forming a serious business and we have not considered taking any legal action yet. Additionally, there is a significant complexity of the front-end and a huge amount of knowledge, experience in the back-end infrastructure and our application platform that is very hard, if not impossible, to replicate.

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