{"id":172,"date":"2008-03-16T19:36:00","date_gmt":"2008-03-16T19:36:00","guid":{"rendered":"http:\/\/blog.trungson.com\/?p=172"},"modified":"2008-03-16T19:36:00","modified_gmt":"2008-03-16T19:36:00","slug":"writing-a-persuasive-message-with-aida","status":"publish","type":"post","link":"http:\/\/blog.trungson.com\/?p=172","title":{"rendered":"Writing a persuasive message with AIDA"},"content":{"rendered":"<p>Writing a persuasive message needs 4 components:<\/p>\n<ol>\n<li>Attention = What? You must get audience attention<\/li>\n<li>Interest = Okay, then what? You continue to build their interest in the subject<\/li>\n<li>Desire = Why? Why should they care, what is in it for them?<\/li>\n<li>Action = How? Okay, I&#8217;m sold, what&#8217;s next?<\/li>\n<\/ol>\n<p>Characteristics of a good persuasive message:<\/p>\n<ul>\n<li>Visual &#8211; use story telling, put them into your shoe, your vision<\/li>\n<li>Personal &#8211; talk to them directly, not as a group but as an individual, one-to-one<\/li>\n<li>Creative &#8211; use fresh ideas instead of some cliche, which is boring. And this is the hard part because the longer people get exposed to media, the more likely they&#8217;ve seen it before and learn to ignore\/skip\/forget about it<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Writing a persuasive message needs 4 components: Attention = What? You must get audience attention Interest = Okay, then what? You continue to build their interest in the subject Desire = Why? Why should they care, what is in it for them? Action = How? Okay, I&#8217;m sold, what&#8217;s next? Characteristics of a good persuasive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.trungson.com\/index.php?rest_route=\/wp\/v2\/posts\/172"}],"collection":[{"href":"http:\/\/blog.trungson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.trungson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.trungson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.trungson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172"}],"version-history":[{"count":0,"href":"http:\/\/blog.trungson.com\/index.php?rest_route=\/wp\/v2\/posts\/172\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.trungson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.trungson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.trungson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}